Abdominal Cavity of Human Body Essays - Abdomen, Medicine, Anatomy

Abdominal Cavity of Human Body The abdominal cavity is a big body cavity that contains several organs . It is found below the thoracic cavity, and above the pelvic cavity. The thoracic diaphragm is a dome-shaped roof , thin sheet of muscle under the lungs, and its floor is the pelvic inlet, opening into the pelvis. The abdominal cavity contains a number of crucial organs including the lower part of the esophagus, the stomach, small intestine, colon, rectum, liver, gallblad der, pancreas, spleen, kidneys, bladder and adrenal glands . The abdominal cavity is protected by a membrane called the peritoneum. The inside wall is covered by the parietal peritoneum. The kidneys are placed in the abdominal cavity behind the peritoneum, in the retroperitoneum. The viscera are also protected by visceral peritoneum. Between the visceral and parietal peritoneum is found the peritoneal cavity, which is a potential space that contains serous fluid that allows motion. The peritoneum divides the cavity into numerous compartments. One of these the lesser sac is located behind the stomach and joins into the greater sac via the foramen of Winslow. One of the most used way of dividing the abdomen is by using 4 quadrants: right upper quadrant (RUQ) left upper quadrant (LUQ) right lower quadrant (RLQ) left lower quadrant (LLQ) Some of the organs are attached to the walls of the abdomen via folds of peritoneum and ligaments, such as the liver and others use broad areas of the peritoneum, such as the pancreas. The peritoneal ligaments are actually dense folds of the peritoneum that are used to connect viscera to viscera or viscera to the walls of the abdomen. They are named in such a way as to show what they connect typically. Mesenteries are pleats of peritoneum that are attached to the walls of the abdomen and enclose viscera completely. They are supplied with plentiful amounts of blood. The three most important mesenteries are mesentery for the small intes tine, the transverse mesocolon , and the mesosigmoid which enfolds the sigmoid portion of the colon . The omentum are specialized folds of peritoneum that enclose nerves, blood vessels, lymph channels, fatty tissue, and connective tissue. There are two omenta. First, is the greater omentum that hangs off of the small intestine and greater curvature of the stomach. The other is the lesser omentum that extends between the stomach and the liver . The disorder called peritonitis can be caused by damage to an organ, or from a contusion to the abdominal wall from the outside or by surgery. It may be brought in by the bloodstream or the lymphatic system. The most common origin is the gastrointestinal tract. Peritonitis can be acute or chronic, generalized, or localized, and may be have one origin or multiple origins. The omenta can help control the spread of infection . W ithout treatment, the infection will spread throughout the cavity. An abscess may form as a secondary reaction to an infection. Antibiotics have become an important instrument in fighting abscesses but external drain age is usually necessary also. References Thibodeau , P. ( n.d. ). Anatomy and Physiology (8th ed.). Elsevier. Bell, J. The Anatomy and Physiology of the Human Body, Volume 2. www.britannica.com

Free Essays on Original Writing-Money

Original writing-MONEY I could only imagine that there has always been some sort of currency. Money has taken many forms, from the gold and silver coin of the past to today’s sterling note. Money is essentially the way in which the world trades but has spiralled into something much bigger. With great wealth comes a great social status and with a great power. This has been highlighted throughout history and can be seen today in the differences between the West and the developing countries. Whilst there are people lots of money, there are also people with little money this may be due to uneven distribution of wealth. Many non-for-profit charities help less developed countries. Yet, these charities can only do so much. For me money is a way of obtaining the material things I want. In today's media, there are many black artists that still rap and sing about how their ancestors were killed and enslaved for money. One of these artist is Kanye and in one of his releaseses he says â€Å"they made us hate ourselves and love their wealth†. What he is saying here is that the colonialists’ left a legacy of greed to the people they enslaved and made wealth and riches more important thatn their own lives. Jay Z who is another black rapper says in his song ’99 problems’ â€Å"half a million for bail cos’ I'm African†. This suggess that jay Z’s views are that because he is not of a white ethnic background, the government, officials will demand a bail payment that is proportionately higher and again this refers back to slavery when human traffic was currency. Money is very distinctive in appearance in any country you go to. In British currency, it would be hard to mistake a  £5 note with a fifty pence coin. Each sterling note, although having the same format as the other notes, has considerably noticeable characteristics. All of our British currency has a print of the queen’s face on it, a bank of England sign and a watermark... Free Essays on Original Writing-Money Free Essays on Original Writing-Money Original writing-MONEY I could only imagine that there has always been some sort of currency. Money has taken many forms, from the gold and silver coin of the past to today’s sterling note. Money is essentially the way in which the world trades but has spiralled into something much bigger. With great wealth comes a great social status and with a great power. This has been highlighted throughout history and can be seen today in the differences between the West and the developing countries. Whilst there are people lots of money, there are also people with little money this may be due to uneven distribution of wealth. Many non-for-profit charities help less developed countries. Yet, these charities can only do so much. For me money is a way of obtaining the material things I want. In today's media, there are many black artists that still rap and sing about how their ancestors were killed and enslaved for money. One of these artist is Kanye and in one of his releaseses he says â€Å"they made us hate ourselves and love their wealth†. What he is saying here is that the colonialists’ left a legacy of greed to the people they enslaved and made wealth and riches more important thatn their own lives. Jay Z who is another black rapper says in his song ’99 problems’ â€Å"half a million for bail cos’ I'm African†. This suggess that jay Z’s views are that because he is not of a white ethnic background, the government, officials will demand a bail payment that is proportionately higher and again this refers back to slavery when human traffic was currency. Money is very distinctive in appearance in any country you go to. In British currency, it would be hard to mistake a  £5 note with a fifty pence coin. Each sterling note, although having the same format as the other notes, has considerably noticeable characteristics. All of our British currency has a print of the queen’s face on it, a bank of England sign and a watermark...

Brora Scottish Cashmere Article Example | Topics and Well Written Essays - 1000 words

Brora Scottish Cashmere - Article Example It is a privilege to be writing an article on this personally beloved, globally renowned Cashmere brand. Victoria Stapleton who is the founder, owner and creative director at Brora, was brought up in the North of England, which is home to the Scottish cashmere industry. Having lived so close to the hub of the cashmere industry Victoria often found herself in the mills, as she â€Å"spent many childhood hours browsing mill shops and feeling the delicious quality of their cashmere†. In 1990 when her family got involved with ‘Hunters of Brora’, a 100 year old tweed mill, Victoria jumped at the opportunity to get involved and was soon managing the mills retail venture. Having been brought up in an entrepreneurial family she knew that she wanted to have her own business one day. The experience of working in a mill and gaining knowledge of how a business is run â€Å"†¦sowed the seeds for the founding of Brora†. Victoria began her entrepreneurial career by o pening a retail outlet in London and now, Brora has expanded its outlets all over the UK, the most recent being opened in Cambridge, Covent Garden and Westbourne Grove in London. Brora is a retail company that strongly follows the philosophy of ‘Buy British’. ... e clothing manufactured by the company is produced in mills which are situated in the UK, using only the finest raw materials and carefully selected yarn from selected herds. Being a private and democratically run company not only builds a strong relationship with the customers that Brora caters to but also with the suppliers and employees that are associated with the company. Brora has a strong culture of workmanship & camaraderie within the company. People who work there don’t often leave, primarily because the company is socially responsible towards its workers. There is a true-to-the-word democratic process involved in all core decision making efforts and this practice of mutual consultation is not only confined to the insides of the organization, in fact every customer is treated as part of the family. Brora claims that every customer is a friend & thus, should be treated like one, â€Å"The Company is run personally and democratically and this ethos extends to our custo mer, who becomes a good friend with whom Brora has a relationship, built on honesty & trust.† The clothing collection at Brora offers a variety of beautiful and luxurious products for women, men, children and babies, all available in a various materials for everyone in the family. The company is dedicated to producing affordable clothing for every age group, where each collection is dynamic with a wide variety of colors and designs to choose from. No matter what piece of clothing or accessories you choose, it will give you a luxurious and stylish aura. It is vividly evident that each clothing collection is a result of Victoria’s love for the arts and the natural beauty of the Scottish landscape, which offers her a vivid palette to work with; â€Å"When I want a focused day of inspiration, I do love

Is human evolution over Essay Example | Topics and Well Written Essays - 1750 words

Is human evolution over - Essay Example The creature referred to as the pre-hominoid primate was of the primate species; the same category of mammals as monkeys, apes and humans. It had a canning semblance with the animals that are today known as monkeys, but was neither a monkey nor an ape. Scientists have over the years endeavoured to provide evidence that these higher order primates are the species that in a gradual process developed into humankind. In retrospect, this theory poses the important question of whether human evolution continues to date or not. This paper seeks to shed light on this matter, through a detailed analysis of various literatures. Keywords: Theory of evolution, human evolution, species, primate. Introduction Evolution refers to the process of a string of natural modifications that result in a species of a population of organisms and the process that causes the species to develop, adjust to their surroundings, and eventually die out of becoming extinct (Smithsonian National Museum of Natural Histor y, n.d.). All species including humans have developed through the process of biological evolution. In species such as humans and other organisms that undergo sexual reproduction, the term species is used in the description and identification of a cluster whose mature members frequently reproduce bringing about fertile offspring. These offspring also have the ability to reproduce (Smithsonian National Museum of Natural History, n.d.). Evolution follows when the genetic material that makes up an organism and is received from parents changes; that is, the chemical molecule known as the DNA. Genes are the portion of the DNA that is responsible for the production of proteins (Smithsonian National Museum of Natural History, n.d.). Information borne in the DNA changes through a process of mutation, and as a result of this mutation, there is influence on particular genes in the body or the conduct of an organism. As a result of this, the survival and reproduction of an organism is influence d by its genetic make-up and its genetically acquired attributes (Smithsonian National Museum of Natural History, n.d.). Human evolution refers to the drawn-out progression of change, which facilitated the development of people from apelike progenitors. Scientific evidence has revealed that the physical and developmental attributes shared by the entire human species originated from apelike predecessors and evolved over a period of time (Smithsonian National Museum of Natural History, n.d.). According to the American Museum of Natural History (AMNH), the first affiliates of the human species began the evolution process in Africa, roughly six or seven million years ago (n.d.). This species was known as the Hominidae. Their behaviour and way of life was similar to that of the primates from which the species of gorillas and chimpanzees evolved. They could often be found on trees but were different from their primate counterparts due to their ability to facilely walk on two feet rather t han on fours, like the other primates (American Museum of Natural History, n.d.). This is a characteristic that researchers on human evolution distinctively associate with the human species. Today’s species of humans to which we belong is known as the Homo sapiens and is an evidence of the vivid evolutionary history that the human species has undergone over a period of more than 150,000 years, since

Southwest Airline Case Essay Example | Topics and Well Written Essays - 1750 words - 1

Southwest Airline Case - Essay Example ch eventually was Southwest’s primary strength and one of the major contributor of their success), can further promote company loyalty among its employees which in return will definitely deliver not just great but rather, excellent customer service that will fully satisfy their customers. Southwest Airlines’ success story was definitely not an easy business venture to accomplish because, as a new entrant in the airline industry way back in the seventies, they had to battle out large and well-established airline companies such as Continental Air just to be able to gain shares in the market and also, they even have to unfortunately adhere on to (unfair) state policies, one of which was the so-called Wright Amendment, whose alleged intention was to slow down Southwest’s progress [â€Å"Southwest Airlines (A)† p.53]. But despite all the obstacles hindering their company growth, Southwest’s strategy in confronting this dilemma however, under the leadership of Herb Keller the company’s CEO, was to give more focus into improving its services more for their customers’ satisfaction and delight rather than be provoked and get depressed by the imposed threats of their competitors. Among the other winning strategies that Southwest have f ostered, which eventually spring-boarded their competitiveness, were to fly to airports that are underutilized and close to a metropolitan area (convenient for tourists and especially for business travelers), frequent on-time departures and arrivals, non-stop flying (from point-of-origin to destination), faster turnarounds (meaning, more time flying in the air than being on the ground), of course having low-cost fares which obviously is very attractive to customers, and best of all, their unsurpassed quality customer service [â€Å"Southwest Airlines (A)† p.55]. But to give emphasis on the major competitive advantage of Southwest against all of their competitors is their cost-saving structure because of their longer or non-stop

The Case Of Ryanair In Airlines Commerce Essay

The Case Of Ryanair In Airlines Commerce Essay This case is about Ryanair which is the first budget airline in the Europe headed by Michael OLeary who was the CEO of Ryanair. The case further explains how Ryanair the most profitable airline faced various challenges during the time period of 2004 to 2007 including the backdrop of the European airline industry. Main objectives of this assignment are to provide recommendations to senior management team of Ryanair with strategic choices and recommend new strategic initiatives and areas for improving strategy implementation. In order to accomplish those objectives a strategic analysis of environment, industry as well as the internal performances of Ryanair will be conducted. 3.1 About Ryanair Ryanair was founded by Ryan family in 1985. It has changed from a fully service conventional airline to the budget airline segment with the great turbulence they had faced in 1990. Now it has become the worlds most profitable airline. Ryanairs mission statement Ryanair will become Europeà ¢Ã¢â€š ¬Ã‚ ²s most profitable lowest cost airline by rolling out our proven `low-fare-no-frillsà ¢Ã¢â€š ¬Ã‚ ² service in all markets in which we operate, to the benefit of our passengers, people, and shareholders (Mayer, 2007) It is possible to identify Ryanairs current business scope from that statement. (Thompson Strickland, 2003) They are the Europes most profitable low cost airline who provides low cost no frill services to their customers who are according to (Mayer, 2007) within Europe and price-sensitive with a lower income level or other preferences and less willing to pay for the add-on services onboard. According to (Strategy, n.d) Ryanairs main objective is to firmly establish itself as Europes leading low-fares scheduled passenger airline through continued improvements and expanded offerings of its low fares service. Their other objectives includes providing best customer service, providing point to point short haul routes to secondary airports around major population destinations and travel destinations at the lowest possible cost by lowering the operating costs. According to the case they have some future growth plans also. Critical Issues It is possible to identify many critical issues when analysing the case. Among them main issues would be high customer dissatisfaction and poor labour relations. Other issues may include failure to acquire their Irish rival Aer Lingus, announcement of its CEO Michael OLeary to leave the organisation. Models and Theories Used To analyse the macro-environment of European aviation industry, PESTEL analysis, Porters Diamond model and strategy drivers of globalisation will be used. European aviation industry and especially the low cost airline industry will be analysed using Porters Five Forces model and Strategic Grouping method. After analysing external environment, internal analysis of Ryanair will be conducted using VRIO model and Porters Value Chain analysis. Finally a SWOT analysis will be done to review the findings. External Environment Analysis Organizations do not operate in a vacuum. It is been affected and affects the environments in which it operates and so the strategy of an organization. In a highly competitive market it is necessary to analyse the environment an organization operates and assess the impact to its strategy. Finally this analysis would lead to identify opportunities and threats that are facing by the organisation. When analysing the external environment it can be divided into 2 parts, macro-environment and industry environment. Macro-Environment According to (Thompson Strickland, 2003) macro-environment consists of all relevant forces outside an organisation and those factors are far beyond the control of the organisation. Since they have a big impact on an organisations strategy, analysis is very important. 6.1.1 PESTEL Macro-environment can be analysed using the PESTEL analysis. It helps to identify each factor of macro-environment and its effects on the industry in which an organisation operates. This includes the following components (PESTEL analysis of the macro-environment, 2007); P Political This analyses how political decisions, government policies, etc affects businesses. E Economic This considers economic factors like interest rates, taxation, and economic growth. S Social This analyses how changes in social life styles affects demands and businesses T Technological Technology is changing and improving faster. It affects businesses in many ways. New technology can be used to improve product quality and reduce costs. Also new technology creates new products and markets. E Environmental This considers the environmental factors like climate changes, and impact of industrial outputs on the environment L Legal This relates to the legal environment in an organisation operates. Detailed analysis of the PESTEL analysis for Ryanairs external macro-environment and key drivers for changes including environment created opportunities and threats is included under Appendix 1 6.1.2 Globalisation Drivers of Strategy A detailed analysis of how globalisation created opportunities and forced aviation industry to go international especially in Europes context is conducted under Appendix 2. (Jatuliaviciene Kuanskiene, 2006) 6.1.3 Porters Diamond This model has been developed by Michael Porter to understand the competitive position or advantages that certain nations or geographic regions posses in global competition. According to this model certain nations possess competitive advantages over other nations as an outcome of the combination of interlinked advanced activities or factors between related companies in a geographic location. As this model explains governments play an important role in possessing competitive advantage through proactive actions. (Diamond model Michael Porter, 2010) (Diamond model Michael Porter, 2010) According to (Diamond model Michael Porter, 2010) Porter has identified factors for competitive advantages for regions or countries as follows. 1. Firm Strategy, Structure and Rivalry 2. Demand Conditions 3. Related Support Industries 4. Factor Conditions A detailed analysis of how Europe possessed competitive advantage for aviation industry as a region and how it created opportunities for Ryanair is analysed under Appendix 3. Industry Environment Traditionally after conducting a macro-environmental analysis industry analysis is conducted to analyse the level of competition a business likely to face. (The Industry Environment Analysis, n.d) According to (Pearce Robinson, 2005) the level of competition within an industry is depends upon 5 factors. Profitability of an industry is determined by the collective strength of those forces. Those can be analysed using the Porters Five Forces model. Porters Five Forces (The Industry Environment Analysis, n.d) According to Porter competitive forces are as follows; The threat of entry of new competitors. The seriousness of the threat of entrance of new competitors depends on the barriers presents in a particular industry. If barriers of entry are high and the new comer expects high reactions from existing firms, new firm will think twice before entering. Some barriers to entry are as follows; economies of scale, product differentiation, capital requirement. (Pearce Robinson, 2005) The bargaining power of buyers. When buyers have more power than sellers they can force down the price and thereby affecting the profitability of an industry. (Aaker, 2005) The bargaining power of suppliers. In situations like when suppliers sell for too many customers and when the supplier switching cost is high from the buyers perspective the bargaining power of suppliers can be high.(Aaker, 2005) The threat of substitutes. Firms from different industries can have close competition if their products substitute each other. According to (Thompson Strickland, 2003) competitive pressure from substitute products depends on factors like price of substitutes are attractive, whether substitutes provide satisfactory performance, etc. The Rivalry among competitors in the industry. According to (Aaker, 2005) intense of competition from existing competitors depends on factors like, the number of competitors, their size, similarity of their product offerings and strategies, high fixed costs of businesses and existence of high exit barriers. A detailed analysis of Porters Five Forces model and how each force impact the profitability of the Ryanairs industry which is low cost airline industry is conducted under appendix 4. 6.2.2 Industry Life Cycle Analysis Life cycle stage strongly affects the industry growth rate (Thompson Strickland, 2003). Organisations will have to change their strategy when they move from different stages of life cycle. Analysis of Europes aviation industry is included in Appendix 5. 6.2.3 Strategic Grouping According to (Thompson Strickland, 2003) a strategic group consists of those rival firms with similar competitive techniques and positions in the market. Using strategic group concept can help analysis of competitors in an industry. Reducing the number of competitors into manageable groups certainly make it easier the analysis than analysing large number of competitors (Aaker, 2005). Appendix 6 contains a strategic groping map for the aviation industry in Europe. 6.2.4 Key Success Factors Analysis According to (Thompson Strickland, 2003) KSF are prerequisites to success in a particular industry. They can include particular strategy element, product attribute, resources, competencies, competitive capabilities. KSF can be identified from the industry analysis. A detailed analysis of KSFs of budget air line industry in Europe is provided under Appendix 7. 6.3 EFAS (External Factors Analysis Summery) According to (Fletcher, 2003) after finding main external factors that can affect a business by conducting external environmental analysis EFAS table will be used to organize those factors into opportunities and threats and measure the perceived importance of particular factors. Ryanairs EFAS is attached in Appendix 8. Internal Environment Analysis An internal analysis is a must to identify organisational strengths and weaknesses which are essential in strategy formulation. (Pearce Robinson, 2005) Understanding business in depth is the goal of an internal analysis. This analysis would have more emphasis on the analysis of performances. (Aaker, 2005) Internal analysis can begins with analysis of financial performances. Financial Performances According to (Pearce Robinson, 2005) there are four basic groups of financial ratios. Those include liquidity ratio, leverage ratio, activity ratio and profitability ratio. Liquidity Ratios these ratios are used to measure whether organization is in a good position to meet its short term obligations. Leverage Ratios this ratio is used to identify the firms source of capital either owners or outside creditors. According to (Pearce Robinson, 2005) the most used leverage ratio is total debt divided by total assets. Total debt includes current liabilities and long term liabilities. Activity Ratios these are to be used to analyse whether an organisation utilizes its resources effectively or not. According to (Pearce Robinson, 2005) it is possible to establish an organisations efficiency of its operations by comparing revenues with the resources used to generate them. Profitability Ratios According to (Pearce Robinson, 2005) profitability is the final result of larger number of strategies and decisions made by an organisations management. The profit margin is calculated by the widely used ratio of return on sales (ROS). And other useful ratio is ROI (return on investment). Financial analysis of Ryanair is attached under Appendix 9. Resources and Capabilities analysis The difference between resources and capabilities is defined by (Gallagher, 2004) as resources, what companies have, versus capabilities, things companies can do. Resources and capabilities can take many forms they range from tangibles to intangibles, examples may include plant and equipments, financial resources, technology a company posses, brand and reputation and even expertise an organization posses. (Gallagher, 2004) According to (Fletcher, 2003) tangible resources can be listed in the balance sheet and they become rarely competitive advantages because of their nature and intangible resources can often play big role in competitive advantage creation. In there the organisational capabilities are defined as complex combinations of both tangible and intangible resources. According to (Thompson Strickland, 2003) a companys competencies become a meaningful competitive capability customers value them as valuable and beneficial. Core competencies are resources and capabilities that serve as a source of competitive advantage over rivals. (Internal Analysis Competencies, 2009) Ryanairs resources and capabilities analysis is included in Appendix 10. VRIO analysis and Competitive Advantages This model says that in order core competencies and resources to become sustainable competitive advantages for an organisation, they should have characteristics as follows (Gallagher, 2004); Valuable A resource will become valuable if it can help the organisation to face threat or capitalize on an opportunity. Most importantly those should be valued by customers. Rare If resources are scarce or they are not available to an organisations competitors they become rare resources. Inimitable This means that resources cannot be easily imitated or substituted. Usually intangible resources or capabilities like a good brand image cannot easily be imitated. Organized There is no use from a valuable resource if it is not well utilized by the organisation. Therefore it should be very well organized to be utilized. A complete analysis of Ryanairs resources and competencies using the VRIO model to identify Ryanairs competitive advantages is included under Appendix 11. Value Chain Analysis Value chain proposed by Michael Porter analyses systematically the series of activities an organisation performs to provide products or services to customers (Pearce Robinson, 2005). A firm can achieve competitive advantage over their competitors by performing these strategically important activities better than competitors. According to (Gallagher, 2004) many processes that are identified in value chain analysis can be a potential source of VRIO resources. (Morrison, 2007) Major categories of activities are grouped in to primary activities and support activities. Primary activities help directly the physical creation of products where support activities provide inputs or infrastructure to help primary activities to take on ongoing basis. Primary activities that are identified by this model are as follows (Pearce Robinson, 2005); Inbound logistics activities that are associated with receiving, storing inputs to production Operations activities related to transforming inputs into products Outbound Logistics activities that are related to distributing products towards customers Marketing/Sales activities associated with informing customers to encourage the purchasing Service Activities that undertake once products are sold to customers to enhance or maintain the value of products. Support activities that are identified by this model are as follows (Pearce Robinson, 2005); Procurement activities that are done within the firm to provide inputs across entire value chain Technology development activities that are done to improve the product as well as the way each activity is performed Human resource management activities conducted in order to ensure the availability of human resources to each primary activity. Infrastructure activities like accounting, management that are essential to perform all activities in the value chain. Value chain analysis of Ryanair is included in Appendix 12. IFAS (Internal Factor Analysis Summary) According to (Fletcher, 2003) after finding main internal factors that can affect the current and future competitiveness by conducting internal analysis of an organisation, IFAS table will be used to organize those factors into strengths and weaknesses and measure the perceived importance of particular factors. IFAS of Ryanair is included in Appendix 13. SWOT Analysis According to the findings of external and internal environment analysis SWOT analysis would be as follows. Strengths Strong brand image (as the first budget operator and number one in the budget industry) Web site (enabled them to on line bookings, promotions) Financial strength Low cost strategy Advantages of economies of scale and experience curve Innovative promotional techniques used at a lower cost Same fleet of airplanes New more efficient airplanes Weaknesses Customer dissatisfaction Poor quality of services Poor employee relations Decrease in employee morale Some secondary airports are too far from city centres Opportunities Budget airline market is growing Revenue generation from ancillary services Web site can be turn into a revenue generator Can apply low cost no frill into long haul Spread their business to more countries Increase customer base Acquisition of Aer Lingus is a growth opportunity Threats Security issues like terrorism Rapid increase in oil price and unpredictable fluctuations Intense rivalry among competitors Changes in customer demographics Pressure from environmental protection groups Costly new EU regulations Conclusion Ryanair as the most profitable airline in the world and the number one budget sector airline in the Europe is not without facing any challenges as it is the nature of the highly competitive modern business world. It was possible to identify many critical issues that were facing by Ryanair like high customer dissatisfaction and poor labour relations and many other threats which are externally created when analysing the case. Macro-environment, industry and internal analyses were conducted to analyse the current situation of Ryanair. From the external environment analysis it was possible to identify many opportunities that were created by the environment like growth in the budget airline industry in Europe and opportunities created by internet, etc. Also they were facing many threats like new EU regulation, environmental concerns, fluctuating oil prices and terrorism threats. Further from the internal environment analysis it was possible to identify number of strengths that are possessed by Ryanair like strong brand image, their financial strengths, efficient operations, etc and their weaknesses like customer dissatisfaction, poor employee relations, etc. In the analysis it was found that there is a huge growth potential in Europe and they could successfully win over the competition if they utilize their strengths like brand image and financial strength to beat competition and if they can minimize weaknesses like customer dissatisfaction there will be no chance to competitors like easyJet to outperform Ryanair. Therefore it can be said that the management of Ryanair needs to consider adjusting their existing strategies or if required formulate new strategies to capitalize on the opportunities using their strengths and more importantly to minimize the weaknesses and face externally created threats using their available strengths and opportunities.

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Draw backs of recursion: Recursion consumes more memory and stack space. Every recursive method call produces a new instance of the method, one with a new set of local variables. The total stack space used depends upon the level of nesting of the recursion process, and the number of local variables and parameters. Recursive version is usually slower. Recursion may perform redundant computations. In sum, one has to weight the simplicity of the code delivered by recursion against its drawbacks as described above. When a relatively simple iterative solution is possible, it is definitely a better alternative In recursion factorial we must ensure that factorial is never ever called with a negative N. Recursion method less efficient. Recursive version is shorter, clearer and slower. Recursion offers more elegant solutions. Use recursion for clarity and for a reduction in the time needed to write and debug code, not for space savings or speed of execution. Recursion can be savior at times- Actually will recursion whenever we deal with data structure related to linked list or xml for gener...